“Making Capital Matter” – Deutsche Börse Cash Market Becomes Deutsche Börse

• Uniform brand identity: “Deutsche Börse Cash Market,” “Xetra,” and “Börse Frankfurt” are bundled under the “Deutsche Börse” brand
• Simplified brand architecture as a clear commitment to greater accessibility and participation in capital markets
• Provision of a recognizable, attractive overall platform for private investors
• Clear differentiation between the Deutsche Börse Group and the cash market division Deutsche Börse

With a clear focus on the future, Deutsche Börse Group presented its new brand structure for the cash market today. The umbrella brand for the “Deutsche Börse Cash Market” business division will now operate under the name “Deutsche Börse”. The trading venues “Xetra®” and “Börse Frankfurt” will now be known as “Deutsche Börse Xetra” and “Deutsche Börse Frankfurt”, respectively. The new brand was officially unveiled on the trading floor of the Frankfurt Stock Exchange in front of customers, partners, and guests from the financial industry.

The new brand structure reduces complexity, creates clear independence, and unites the cash market brands under one strong name. But it is more than just a name change - it is a clear commitment to greater accessibility and participation in capital markets through the mobilization of private capital.

The new, unified brand identity enables the implementation of a central component of cash market's business strategy: providing a recognizable, attractive overall platform for private investors. The successful launch of Xetra Retail and the planned extension of trading hours for Xetra Retail from December 1, 2025, underscore the new self-image – “Making Capital Matter.”

Thomas Book, member of the Executive Board and responsible for “Trading & Clearing” at Deutsche Börse Group: “A strong capital market is the foundation for growth, innovation, and prosperity. With our new presence in the cash market under the “Deutsche Börse” brand and the slogan “Making Capital Matter,” we are sending a strong signal. As the leading stock market in Germany, we ensure transparent markets, bring companies and investors together efficiently, and offer investors fair execution. In this way, we are building trust in the markets of tomorrow and strengthening Europe's position in the global capital market.”

Eric Leupold, Head of Cash Market at Deutsche Börse Group: “Capital promotes participation and prosperity. With our new identity “Deutsche Börse”, we are bringing together everything that makes the cash market strong. This is best achieved through our trading venues, where we want to become an even more attractive overall platform for private investors. With a clear name, we are making capital relevant for companies, investors, and society - and contributing to strong capital markets in Germany and Europe.”

Deutsche Börse Group remains the brand for the group of companies

The parent company “Deutsche Börse Group,” as a comprehensive market infrastructure provider and stock exchange organization, will retain its name and brand. The “Deutsche Börse Group” brand will continue to cover all segments of Investment Management Solutions, Post-Trading, and Trading & Clearing, as well as all business areas and subsidiaries included therein. The new brand of the “Deutsche Börse” business area in the “Trading & Clearing” segment will in future stand for the cash market business.

The Frankfurt Stock Exchange will continue to perform its regulatory role unchanged and is not part of the rebranding.

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Editorial note: We kindly provide you with a printable photo of Dr. Thomas Book and Eric Leupold.

Media Contact:

Niels Tomm
+49 30 59004204
niels.tomm@deutsche-boerse.com

Andreas von Brevern
+49 69 21114284
andreas.von.brevern@deutsche-boerse.com

About Deutsche Börse

Deutsche Börse operates the cash market business within Deutsche Börse Group. Through its trading venues “Deutsche Börse Xetra” and “Deutsche Börse Frankfurt”, the business unit offers institutional and retail investors transparent and reliable access to a broad range of asset classes. In this way, Deutsche Börse strengthens the stability of capital markets in Germany and Europe. It gives companies access to capital that enables growth and promotes the competitiveness of the European economy.